WEB160 | Students of Premium Design Works

WEB160 » Syllabus

Class: Writing for the Web
Quarter: Summer 2017
Time: T/Th from 5:00pm to 6:30pm in room BE3161
Credits: 2.0
Class Hours: 22
Type of Course: Workforce Education Preparatory
Length of Course: 11 weeks

Course Description:

This course provides an overview and detailed look at the user-centered design techniques used to write successful human and machine readable search engine optimized copy for a website.

Course Goals:

The Students will create user-centered and searchable copy for a website that they will implement into a portfolio piece to be presented to potential employers.

Course Outcomes:

Upon successful completion of WEB160, the student will be able to:

Differentiate the writing styles and principles between conventional writing for print media versus writing for the web and electronic media
Use discovery strategies to evaluate user audience types in order to write well structured content for the web that satisfies a user’s goals and needs.
Use the principles of User-Centered Design (UCD) to effectively create human readable content for a website
Use the principles of Search Engine Optimization (SEO) to create machine readable content

Required Text:

Hot Text: Web Writing that Works, by Jonathan & Lisa Price
Search Engine Visibility, by Shari Thurow

Supplemental Text:

Don’t Make Me Think: A Common Sense Approach to Web Usability, by Steve Krug
Killer Web Content: Make the Sale, Deliver the Service, Build the Brand by Gerry McGovern
Content Strategy for the Web by Kristina Halvorson
Building Findable Websites: Web Standards, SEO, and Beyond, by Aarron Walter

Evaluation Methods:

Your final grade will be a culmination of your Class Assignments:

Assignments will create an overall Class Project to be presented at the end of the quarter
Assignments require critical thinking and problem solving skills
Assignments will be “due” according to the class Schedule (Fall) or Schedule (Summer)*
Students are responsible for assignment information on assignment pages
Students are also responsible for assignment information given in class
Assignments will be marked down 25% for every week they are late

*Students must check the schedule before asking the instructor, “When is this due?”

Code of Ethics:

All downloads and examples provided by this site are the intellectual property of the respected author(s) and are for available as a download for example and resource purposes only. Students are expected to write their own text. Turning in downloaded and or copied and pasted text as your own assignment work is considered to be plagiarism and is subject to disciplinary action by the college.

Student Conduct:

It is the intention of SCCC to provide both a safe and nurturing environment for students, faculty and staff. To maintain and promote that environment, the college subscribes to a specific code of conduct, which is in accord with the Washington Administrative Code for all public institutions.

ADA Statement:

Students with documented disabilities requesting class accommodations, requiring special arrangements in case of building evacuation, or have emergency medical information the instructor should know about are asked to contact the disability support services office (DSS) in Rm. 1112. Once the disability is verified with DSS you will be given a letter of accommodation that should be to handed to your instructor.